ARTS - ADVERTISING READERSHIP TRACKING STUDY

  • An Advertising Readership Tracking Study provides advertisers with valuable information on readership and the impact of their advertising. Tied to a selected issue of your magazine, the study examines recall and readership of up to thirty ads.
  • ​Survey packets containing a cover letter, questionnaire, stamped reply envelope, and a $1 incentive, are mailed to a random sample of readers. Anticipated response rate is approximately 20 – 30%.
  • Lewis & Clark prepares and mail survey packets; receives, opens, and edits all returns; and performs data entry.
  • Deliverables include publisher report (master report containing all data and verbatims), individual advertiser reports, and certificates for top scoring ads.
  • Project typically takes between 6 and 8 weeks.
  • Can also be conducted online.