Lewis and Clark offers a full range of studies, each of which can be fully customized to fit your specific needs and budget.  Some of the types of studies we have conducted in the past include:

• ​Acquisition/Launch Appraisals study the potential market acceptance for new publications.  Used to guide successful market entry and development.
• Benchmark Studies measure changes in reader perceptions over time.  Before and after study demonstrates impact of advertising campaign.
• Brand Awareness/Preference Studies measure awareness, preference, and purchasing decisions.  Helps advertisers develop positioning against competitors and analyze relationship between advertising spending and sales results.
• Buying Influence Surveys demonstrate the purchasing role played by publication's audience and examines buying patterns.
• Circulation Research indicates changes and trends in publication circulation profiles.  Can pinpoint marketing opportunities and identify specific audience segments.
• Editorial Research helps to define you readers’ information needs and examine how your publication serves those needs.  Demonstrates readers’ affinity with publication.  Strengths and weaknesses can be identified to provide editorial guidance.
• Industry Trends Studies examine industry activities, trends, and growth.
• Product Studies provide detailed data on use, applications, and reader involvement with particular product categories.  Helps marketers to identify user needs, likes, dislikes, and trends affecting product use and application.
• Publication Reach/Readership Duplication Surveys measure publication coverage in specific markets, and duplication of readership among competing publications.  Can show unique audience reach of publication.

​Also, Custom Studies are available which either combine two or more of these types of studies, or which explore areas not covered above.