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6600 Six Forks Road Suite 202 Raleigh, NC 27615 USA phone: 800-860-0665 fax: 800-864-5157 |
LewisClarkBoone serves several distinct practice areas. Our Magazine Readership and Advertising Research practice helps publishers increase advertising and circulation, position their publication in a competitive marketplace, and enhance the editorial and design aspects of their publication. Our clients range from large consumer publications to niche trade publications. Studies can be conducted via the mail or online. Available studies include the RPS Reader Profile, ARTS Advertising Readership Tracking, BAP Brand Awareness and Preference, REP Reader e-Panel, MT Market Trends. Custom studies are also available. Our Association Research practice works with organizations in the areas of strategic planning and member satisfaction. Our association clients turn to LewisClarkBoone to assist them in increasing member recruitment and retention, maximizing member satisfaction, initiating strategic planning, and gathering industry-wide statistics. In addition to a large number of medical-related associations, clients include alumni groups, professional organizations, and trade associations. Our Competitive Analysis practice is focused on helping business retain a competitive edge in the marketplace by increasing customer satisfaction, exploring new business opportunities, maximizing marketing efforts, and managing internal resources. Our work in this area typically involves a combination of primary and secondary research, as typified in the MP Marketplace 360 Study. Our Salary and Compensation practice collects and analyzes data on salary, benefits and related areas on behalf of a broad spectrum of clients. Our association clients gather this data on behalf of their members while publishers use it as a basis for editorial features. |