Reader Survey
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  • Who we are
  • Clients
  • Contact us
  • Request quote

Readership Profile Study

  • Survey packets containing a cover letter, questionnaire, stamped reply envelope, and a $1 incentive, are mailed to a random sample of readers. Anticipated response rate is approximately 30 – 50%.
  • Questionnaire is four letter-sized pages, typically between 30 and 40 questions. Each questionnaire is custom designed, based on discussion with client and other content which they provide.
  • Lewis & Clark prepares and mails survey packets; receives, opens, and edits all returns; and performs data entry.
  • Final report includes executive summary/highlights, methodology, narrative report with charts, and recommendations. This is accompanied by a complete set of date tables, including multiple banner points to be determined in consultation with client.
  • Project typically takes between 8 and 10 weeks.
  • Can also be conducted online.
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6325 Falls of Neuse Road,
Suite 35-354
Raleigh, NC  27615

(phone) 919-246-9038
(fax) 919-246-9238 
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