Survey packets containing a cover letter, questionnaire, stamped reply envelope, and a $1 incentive, are mailed to a random sample of readers. Anticipated response rate is approximately 30 – 50%.
Questionnaire is four letter-sized pages, typically between 30 and 40 questions. Each questionnaire is custom designed, based on discussion with client and other content which they provide.
Lewis & Clark prepares and mails survey packets; receives, opens, and edits all returns; and performs data entry.
Final report includes executive summary/highlights, methodology, narrative report with charts, and recommendations. This is accompanied by a complete set of date tables, including multiple banner points to be determined in consultation with client.
