Readership Profile Study

  • Survey packets containing a cover letter, questionnaire, stamped reply envelope, and a $1 incentive, are mailed to a random sample of readers. Anticipated response rate is approximately 30 – 50%.
  • Questionnaire is four letter-sized pages, typically between 30 and 40 questions. Each questionnaire is custom designed, based on discussion with client and other content which they provide.
  • Lewis & Clark prepares and mails survey packets; receives, opens, and edits all returns; and performs data entry.
  • Final report includes executive summary/highlights, methodology, narrative report with charts, and recommendations. This is accompanied by a complete set of date tables, including multiple banner points to be determined in consultation with client.
  • Project typically takes between 8 and 10 weeks.
  • Can also be conducted online.